This project highlights my work in setting up and optimizing a complete GoHighLevel CRM automation (GHL) and marketing automation system for a client’s lead management and sales funnel operations. Using GHL’s automation tools, I built dynamic workflows that tracked every lead interaction—from form submissions to conversions—allowing the business to streamline follow-ups, reduce manual data entry, and close more deals efficiently.
⚙️ My Role & Responsibilities
Designed and implemented automated pipelines to manage leads from multiple sources.
Built custom triggers and workflows to follow up with leads via email, SMS, and voicemail drops.
Created real-time dashboards to monitor opportunity value, open deals, and conversion rates.
Integrated GHL with external platforms for calendar booking, contact segmentation, and funnel analytics.
Developed automation that improved lead nurturing and pipeline visibility across departments.
📊 Results Achieved
Increased open opportunities by 55.21% in 30 days.
Improved opportunity value by 47.23%, translating to a potential $7,140 in new deals.
Reduced manual follow-up time by over 60% through automated communication workflows.
Enhanced reporting accuracy and real-time insights for smarter business decisions.